LinkedIn Recruitment (Atlanta)

This workshop is specifically designed for recruiters and HR professionals looking to maximize use of LinkedIn to recruit top talent. Learn from industry best practice and get up to speed on the latest LinkedIn developments to drive real results.

Course location

Available dates

 

How you’ll benefit

  • Recruit top talent with market-leading understanding of LinkedIn
  • Master LinkedIn for sourcing candidates and promoting job placements
  • Drive job ad applications with LinkedIn Advertising
  • Grow an active community in your LinkedIn Group
  • Keep ahead of the competition by benchmarking against industry best practice

Course Overview

This dedicated LinkedIn Recruitment workshop will help you come to grips with the multitude of ways LinkedIn can propel the recruitment process.

Learn top LinkedIn techniques to promote job placements, source top candidates and headhunt. Master LinkedIn Advertising to dramatically boost job applications.

Tried-and-tested LinkedIn techniques will be covered in depth, utilizing the full suite of LinkedIn features to reach highly targeted professional profiles.

You will leave the day ready to maximize the opportunity LinkedIn presents to fast track the recruitment process and drive top results.

9:30: Welcome reception
10:00: Training commences
11:15-11:30: Refreshments
13:00: Lunch
14:30-14:45: Refreshments
16:30: Training closes

Course Program

Social Media Recruitment Strategy

  • Bringing it together: Integrating social media alongside existing recruitment activity
  • Template for success: Key elements required to develop an effective social media recruitment strategy
  • Social media management: Time-saving tools and techniques
  • Prospect targeting: How to best segment candidates online to maximize results
  • Content strategy: How to deliver a varied flow of content to engage prospects

LinkedIn Specialist Insight

  • Demographics: Insight into LinkedIn’s user base and usage rates across Britain
  • Up-to-the-minute: Guidance on the latest LinkedIn developments and planned initiatives impacting recruitment in the US

LinkedIn Strategy

  • Essential creativity: How to creatively plan LinkedIn recruitment campaigns strategically
  • Bringing it together: How to sync LinkedIn with other platforms such as Twitter and blogs

LinkedIn Profile Pages

Maximizing effectiveness of Personal Profile Pages

  • Company strategy: Developing a coherent strategy of best practice across your employee base
  • Network visibility: How to engage a targeted network of contacts on an ongoing basis

LinkedIn membership packages

  • Premium subscriptions: Full overview and recommendations for different levels of signup

LinkedIn Company Pages

Maximizing effectiveness of your LinkedIn Company Page

  • Setting up: Establishing a branded LinkedIn Page presence effectively
  • Google: Optimizing your LinkedIn Page for search engines
  • Online video: Integrate video into your Company Page to boost engagement levels
  • User accounts: How to manage set-up of personal and company profile accounts for the long term

Content strategy

  • Status updates: Target your updates by company size, industry, job function, seniority or geography
  • Content calendar: How to build a working content plan to maximize results from your posts
  • Post frequency: Best practice for planning the number of posts per day
  • Post scheduling: Priority times to post to maximize engagement
  • Content type: How to best plan your mix of image, video and other multimedia content
  • Creative development: How to creatively plan content to maximize community engagement

Growing Your Connections

Building a targeted network

  • Current contacts: Extend your network easily across your email contacts
  • Advanced search: Locate targeted industry professionals to connect with
  • Offline marketing: Guidance on publicizing your LinkedIn presence offline
  • Company engagement: Best practice for engaging companies and spurring them to join your network
  • Requests for introductions: Advice on maximizing use of LinkedIn referrals

Best practice LinkedIn network engagement

  • Timing: Planning your activity around when industry professionals are most active on LinkedIn
  • Status updates: Advice on what types of updates drive most engagement and visibility in News Feeds
  • Relationship management: Tactics to boost your contacts’ visibility and generate long-term good will

LinkedIn Groups

Setting up your own LinkedIn Group

  • Focus topic: Researching and determining a topic for your group to maximize results
  • Open or closed group?: Guidance on best practice
  • Blocking individuals: How to prevent competitors joining your group
  • Search visibility: How to ensure maximum visibility in LinkedIn and Google
  • Growing membership: Proven techniques for organically growing a targeted community
  • Discussions: Instigating and managing LinkedIn Group discussions
  • Group announcements: Best practice use of email announcements to your group members
  • Group management: Designating admin responsibilities across your team

3rd party LinkedIn Groups

  • Selecting groups to join: How to best focus your time to drive most results
  • Popular discussions: Target the most active activity within a group for most visibility
  • Starting a discussion: Prepping a new discussion topic that adds value and generates debate
  • Top influencer: How to become one of the most valued participants in a group
  • Group analytics: Maximize LinkedIn’s detailed stats on group activity, demographics and growth

LinkedIn Engagement

LinkedIn Mail

  • Best practice: How to best use LinkedIn’s email messaging function to engage candidates
  • Message content: Topics and message themes to deliver best response
  • Frequency: Tried-and-tested timings for regularly messaging your contacts without inspiring fatigue
  • LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network

LinkedIn Events

  • Event promotion: How to maximize exposure of your recruitment events across LinkedIn

LinkedIn Pulse

  • Full overview: Understand the full workings of LinkedIn’s personalized news service
  • LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
  • Content optimization: How to ensure your news ranks highly in LinkedIn Today
  • Social influence: Best practice of LinkedIn Today to engage your network

LinkedIn Advertising

  • Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
  • Professional targeting: Target professionals based upon industry field, job title, location and company
  • Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
  • Split-testing: Best practice for maximizing ROI
  • Budgeting: Outline of cost structure and tips for minimizing spend

LinkedIn Measurement

  • Measurement tools: Advice on free tools available online for measurement tracking
  • Metrics for success: Tried-and-tested metrics for testing performance

Case Studies

  • Best-in-class: Leading US LinkedIn recruitment case studies, demonstrating success across full variety of industry sectors

Hands-on Exercises

  • Active learning: Specially designed LinkedIn recruitment class exercises to get you quickly and confidently up to speed

Business Consultancy

  • Tailored discussion: Live consultancy to tackle challenges related specifically to your brand or client

Who Should Attend?

Recruitment Consultants, HR professionals, Recruitment Advertising professionals and Heads of Talent

Course Locations

This course is run in the central city locations outlined in the map below.

Full joining instructions, including final location details and detailed directions, will be shared seven days prior to the event taking place.

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